There is a way to put fashion first without putting the environment second. There is a way to turn used cotton and viscose into new biodegradable pulp, new fibers, new yarn, new fabrics and new garments that can be produced and worn with a clear conscience. Because we have closed the loop. Recycling clothes finally works. Welcome to re:newcell, where fashion becomes sustainable.
Before a shirt is worn for the first time it has been through more steps than most customers realise. Often one producer makes the yarn, another knits or weaves it into textile fabric, and a third makes the shirt from the fabric. Now it’s ready for the customer to wear.
When garments are worn out or no longer wanted some are sold second-hand or used as hand-me-downs, but the vast majority end up in landfills or are incinerated. Much too few are recycled due to the fact that cotton and viscose can’t be recycled with satisfactory quality on a large enough scale. The cycle stops, because there is a hole in the loop, a crucial part is missing. Until now.
Our recycling technology dissolves used cotton and other natural fibers into a new, biodegradable raw material, Circulose pulp. It can be turned into textile fibre, be fed into the textile production cycle and meet industry specifications. This is the link that has been missing from the cycle. We have closed the loop. The way fashion is produced and consumed can finally be transformed into a never-ending loop.