Facebook has long let users see all sorts of things the site knows about them, like whether they enjoy soccer, have recently moved, or like Melania Trump.
But the tech giant gives users little indication that it buys far more sensitive data about them, including their income, the types of restaurants they frequent and even how many credit cards are in their wallets.
Since September, ProPublica has been encouraging Facebook users to share the categories of interest that the site has assigned to them.
Users showed us everything from “Pretending to Text in Awkward Situations” to “Breastfeeding in Public.” In total, we collected more than 52,000 unique attributes that Facebook has used to classify users.
Satterfield said users who don’t want that information to be available to Facebook should contact the data brokers directly. He said users can visit a page in Facebook’s help center, which provides links to the opt-outs for six data brokers that sell personal data to Facebook.
United KingdomAcxiom: http://www.acxiom.co.uk/about-acxiom/privacy/uk-privacy-policy/
Oracle Data Cloud: http://eu.datalogix.com/uk-privacy/