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Lego giveaways in Daily Mail end amid protest. #businessnews #humanstories

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Lego has announced its promotional giveaways with the Daily Mail have ended – amid a campaign to stop firms advertising with some newspapers over “divisive” coverage of migrants. This is excellent news for stopping the hate based retoric and factually incorrect reporting by our press, brilliant and hopefully many more companies will follow. Advertising is the lifeblood of many struggling newspapers and this demonstrates the perfect way to speak out against hate reporting. Well done #Lego

The firm regularly gives away free toys via the paper, but said there would be no more “in the foreseeable future”.

Lego did not say why the tie-up had ended – but said it had listened carefully to parents and grandparents.

Stop Funding Hate has lobbied firms to stop advertising with some newspapers.

The group, formed in the summer, has criticised several national newspapers for “portraying migrants in overwhelmingly negative terms” and whipping up hatred before and after the EU referendum.

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