Birds Eye and Walkers ask supermarkets for up to 12% price rises. #businessnews #ripoffbrands

Is there any evidence out there that prices from these retailers have correspondingly dropped during the period that the pound was rising over the past three years. I’m pretty sure the only way prices have been going for everything is UP

Birds Eye fish fingers and Walkers crisps are asking supermarkets for price rises of up to 12%, in the latest standoff between household brands and retailers over the dramatic fall in the value of the pound.

The brands have joined Typhoo and Unilever, the owner of Marmite, and a number of smaller suppliers in an industry-wide battle over price increases caused by the 14.5% drop in the value of the pound against the euro and 18% against the dollar since the UK voted to leave the European Union.

Birds Eye, which is owned by New York-listed Nomad Foods, is seeking price rises of as much as 12% as it said many of its raw materials were priced in dollars and so its sterling costs had risen.

Wayne Hudson, Birds Eye’s UK and Ireland managing director, said: “We have been in open and collaborative conversations with the retailers for some time now to address the situation and minimise any impact on our customers. We are working hard to try and absorb these costs as much as possible.”