A strong Halloween, price cuts and a new premium range have helped Morrisons notch up its fourth consecutive quarter of like-for-like sales growth.
The Bradford-based supermarket chain continues its recovery, reporting a rise of 1.6% in like-for-like sales excluding fuel for the 13 weeks to 30 October.
Like-for-like sales have been growing for a year. Morrisons cut its prices by 1% overall during the quarter – and introduced “The Best” premium range with hundreds of products. It plans to launch more The Best products in the run-up to Christmas.