Madrid is using the sun and Brexit to go after London’s business crown. #Brexit #BusinessNews
Spain’s capital has entered the battle to take over from London as Europe’s post-Brexit business hub, using the sun as a weapon.
Madrid’s regional government is positioning the city as the low-cost, high-sun alternative to other financial centres such as Frankfurt, Paris and Dublin in the fight for London’s crown.
The government launched a marketing push called #ThinkMadrid last week, highlighting the benefits of the city and why companies should consider it in their relocation plans.