It’s been a very short day for Britains newest national newspaper New Day. The Trinity Mirror Group newspaperlaunched only 8 weeks ago, at the end of February 2016, is to close. The circulation target of 200,000 per day only reached 20,000 per day, sending the very clear signal that the paper is simply not sustainable to print.
Following the Independent and Independent on Sunday ceasing print at the end of March 2016 did this sound the starting gun on the race to the bottom for National Newspapers ?
The i was sold as part of the print closure of Independent and Independent on Sunday, to regional newspaper printer Johnston Press. Does this signal support for more regional smaller newspapers in the long term ?
It was a brave move by Trinity Mirror to launch a daily printed newspaper in the fierce market conditions of decline in the circulation of printed newspapers. The statement from Trinity indicates that the exercise has provided valuable ‘insight’ saying that – Whilst disappointing, the launch and subsequent closure have provided new insights into enhancing our newspapers and a number of these opportunities will be considered over time.
BUT does the National Newspaper have time ?