A mysterious electric car startup, Faraday Future, is promising to not only ape Tesla’s success but raid its talent pool to do that. Established in 2014, the Californian company has already picked up a number of employees from rival car firms, including several with experience on well-known EV projects, and is reportedly hard at work developing its first – so far publicly unnamed – model that if all goes to plan should be on sale in 2017.
That’s not an unambitious target, and it’s made more surprising given so little is known about Faraday Future. Its talent grab includes a “boatload of Former Tesla employees,” the company told Motor Trend, and was upbeat when pressed on whether its 2017 target was realistic.
“We’re not Tesla,” the startup told Motor Trend. “But we’re not Fisker, either. We’re not f*cking around.”
The Faraday website gives little away about the new vehicle. The following is an extract from their homepage.
ENVISION THE VISIONARY
Albert Einstein kept a picture of Michael Faraday (along with Sir Isaac Newton) on his wall as inspiration for innovation. As the Father of both the electromagnetic motor and electrochemical batteries, Faraday was a man dramatically ahead of his time.
FF launches in 2017, and follows a similar paradigm: 100% electric, zero-emission, fully-connected and personalized in ways you’ve never even considered possible. After all, the greatest leaps in evolution require revolution.