Following the #Citroen and DS separation, the luxury DS brand will introduce 6 global models by 2020 focusing on SUVs and saloons
DS will have more than one SUV on sale in Britain when it launches its new global line-up. Global vice president of sales and marketing for the new go-it-alone brand, Arnaud Ribault, confirmed DS is planning a six-strong range and, in an exclusive chat with Auto Express at the Classic Car Show at London’s ExCeL, he dropped the first clues as to its make-up.
Ribault described the current DS line-up – which consists of premium-line Citroens, the DS 3, DS 4 and DS 5, in Europe plus a larger China-only version of the DS 5 called the DS 5LS and a DS 6 SUV – as the first generation of DS.
But the second wave, which will be sold globally, is currently being developed and will be available worldwide by around 2020. “If you study the worldwide market for premium cars, there are two big markets – three-box sedans (saloons) and SUVs. We will develop these two categories as a priority,” said Ribault. “There is a market for SUVs in Europe, but not the DS 6. And there will be more than one.”