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BBC News – General Motors to withdraw Chevrolet brand from Europe

General Motors, the US car giant, has said it plans to withdraw its Chevrolet brand from Europe and concentrate more on its Opel and Vauxhall brands.The withdrawal will begin from 2016, the company said.Chevrolet would no longer have a “mainstream presence” in the region, largely thanks to “the difficult economic situation”, GM said. But “iconic vehicles”, such as the Corvette, would continue to be sold and it would retain a presence in Russia.In 2012, Chevrolet sold 195,000 cars and SUVs sport utility vehicles in western and central Europe, followed by a further 137,000 in the first 10 months of 2013.But it has been losing money in the region, where a mature and saturated car market, coupled with a fragile economy, has stifled growth.GM chief executive Dan Akerson said the decision would “allow us to focus our investments where the opportunity for growth is greatest”.This meant focusing on Opel and Vauxhall and expanding its Cadillac brand in Europe, he said.”Europe is a key region for GM,” he added.Most of the Chevrolet models sold in Europe are produced in South Korea. GM said it would focus on profitability, cost management and maximising sales throughout its Korean operations.Buoyant UK market While the car market in continental Europe may be stagnating, the picture in the UK seems markedly diff

via BBC News – General Motors to withdraw Chevrolet brand from Europe.

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