Google TV – Old Hat ?

The recent google announcement of “smart TV” technology –  Is that not a bit OLD HAT- a set-top box. Samsung smart TV’s are fully built in for example, admittedly expensive at this time, but do people really want the hastle of a set-top box with all the additional cables and power sockets. The demand these days must surely be for all-in-one devices. I think this might be a flop as well !